It was also our choice to use universal typographic uppercase letter, since they represent a space of freedom where everyone can give way to their creativity. We have decided to have an imperfect font! Thus, if you zoom a lot your characters, you will see that the contours are not perfectly smooth because we want to maintain the craftsmanship and the hand-made feel. Subsequently, Isabelle Lapointe, computer graphics artist, vectorized all the characters so that Olivier Bérubé, the “little IT genius!” was able to create a software that works smoothly both on PC and MAC. It is in her honour that the font is named Isabelle. We owe this font mainly to the extraordinary work of the calligrapher Isabelle Gagné, Atelier ExpressArt.